Search Engine Optimization (SEO) Process in a Nutshell

Search Engine Optimization (SEO) is not a difficult task, nor do you need great skill set to comprehend the guidelines and techniques employed in the process. All you have to do is follow a great precision in executing the techniques, and then see your site advancing on the search engines and traffic flowing to it.

The entire search engine optimization (SEO) process can be divided into two phases – On-page optimization and Off-page optimization.

When working on the on-page optimization, you have to strictly adhere to the guidelines laid by the search engines.

The following are the important areas into which you have to carefully examine and work:

1. The right keyword research.
2. Good website analysis
3. Competitor analysis
4. Relevant, good and pure content on the web pages with a right density of relevant keywords.
5. Precise title, description and tags for each web page.
6. Proper arrangement of web pages
7. Easy Navigation
8. XML site map creation

Similarly, when working on the off-page optimization, you can follow several techniques. Some of the very important techniques are as follows:

1. Submitting the URL of your website to search engines.
2. Submission to relevant web directories.
3. Online press releases.
4. Article submission.
5. Blog posting and commenting.
6. Forum creation and commenting.
7. Video posting.
8. Photo marketing.
9. Power Point Presentations.
10. Social Book Marking.
11. RSS Feed submissions.
12. Pod Casting.
13. E-books.
14. Community creation and management on social networking sites.